A man using a laptop

A man using a laptop

If you do a quick Google search about when you need to redesign your website,  you’ll find a range of answers. Some will tell you to do it every month while others will advise you to wait for six months. Some people go with the ‘if it ain’t broke, don’t fix it,” philosophy, but how do you know when it’s broken?

There are several factors that go into designing a website, and sometimes, it can be quite challenging to identify which one’s not working for you. As a result, you might need to redesign it completely. Read on to find out why.

It’s Difficult to Navigate

A website has to be user-friendly if you want to redirect traffic to it. If a visitor logs on and doesn’t know what they’re doing, or they keep getting lost, you’ll have to revamp the design. Back in the day, website designers created an outlook that would force consumers to click through the website several times. The aim was to get higher clicks.

However, this frustrated consumers and businesses started to lose out. So instead of going for something that’s giving you clicks, opt for a simple user interface. This will be more helpful in terms of increasing raffic..

It’s Taking a Long Time to Load

You should know that page load speed is critical for SEO. If your website is loading slowly, prospects will not hesitate in switccching to your competitor’s website, thus blocking your revenue. That’s because in a time where we have 5G internet, people want immediate results.

Moreover, if your website is slow, it will affect your Google ranking. In 2018, Google emphasized the importance of page speed. It ranked mobile search results based on how quickly the page would load.

It’s not Mobile-Optimized

Did you know that 85% of Americans use a smartphone? In fact, people are spending more time navigating the virtual world through their cellphones. Consequently, you need a website that’s mobile-friendly.  Also known as a responsive website, a mobile-friendly website is easy-to-use on tablets and other smart devices. Doing so will attract traffic.

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